Lord’s Cricket Ground is one of the world’s most iconic sports venues — the Home of Cricket and the base of Marylebone Cricket Club (MCC). For MCC, the commitment to making Lord’s as welcoming and inclusive as possible is central to its stewardship of the sport. The partnership with Waymap reflects that commitment directly: ensuring that every visitor, regardless of ability, can experience Lord’s with greater ease and independence.
For Waymap, Lord’s represents a significant milestone — the world’s first stadium deployment of the technology, and the company’s entry into the sports and entertainment venue sector.
Sustainability integration
A distinguishing feature of the Lord’s deployment is its explicit integration with MCC’s sustainability goals. Waymap enables fans to seamlessly plan and complete their journeys to Lord’s using sustainable modes of transport — providing reliable, step-by-step navigation from home to the Home of Cricket via public transit, walking, or cycling. By helping fans navigate to the ground confidently using low-carbon options, the app actively contributes to reducing the overall environmental impact of matchday travel.
Waymap is optimised for the complete Lord’s matchday journey — from the moment a visitor leaves home to the moment they find their seat. The app provides full journey routing from anywhere within the M25, integrating outdoor navigation to Lord’s with step-by-step indoor navigation within the ground. Visitors are guided to the most appropriate entrance for their seating location, then directed to their specific seat, concession stands, accessible toilets, bars, exits, and any other point of interest within the venue.
Accessibility features
Tailored accessibility features are built into the standard Lord’s navigation experience: step-free routing, guidance to accessible toilets, food and drink options, and all navigation instructions available in multiple languages. These features are available to all users as a matter of course — reflecting Waymap’s Universal Design approach.
Infrastructure-free
Waymap’s core systems do not rely on GPS, Wi-Fi, Bluetooth, or mobile data — critical for a venue environment where indoor signal coverage can be inconsistent. The system uses the sensors already built into standard smartphones, combined with AI algorithms and digital maps.
“At MCC, we are committed to making Lord’s as welcoming and inclusive as possible. Our partnership with Waymap allows us to lead the way in accessible innovation, ensuring that every visitor — regardless of ability — can experience the magic of Lord’s with greater ease and independence.”
The Lord’s deployment establishes a new benchmark for what inclusive, sustainable matchday navigation looks like. By delivering precise, step-by-step guidance from door to seat — across the entire journey, not just within the venue — the deployment demonstrates that accessibility and environmental responsibility are complementary goals, not competing ones.
- Waymap. (2025). Lord’s Cricket Ground deployment announcement. waymapnav.com
- Marylebone Cricket Club (MCC). lords.org
- The Guardian. (2025, June 26). Blind navigation app rolls out at Lord’s — and other sports stadiums. theguardian.com